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The
United Evening News was launched on February
22,1988. The paper has become a leader among
all the evening papers in this country. The
United Evening News is the first Chinese paper
adopts horizontal composition. The clear and
attractive layout appeals greatly to the readers.
The United Evening News enables The United Daily
News Group to provide 24 hour news service to
the public.
Reader's
Profile of United Evening News：
- The
average number of daily evening news readers
is about 950,000.more than 60﹪of them will
choose UEN.
- Gender
ratio：male is higher female.
- Age
group：25-49 years old.
- Education：50﹪of
readers are university to master degree.
- Living
area：60﹪of readers are living in metropolitan
area.
- Occupation：white-collar,
company owner are two majority.
The
above profile represents that UEN readers are
high education , strong consumption power＆well
urbanized, UEN readers are willing to accept
new ideas＆new products, They pay high attention
on financial management, leisure＆ family life.
UEN readers have strong purchasing power, they
are also decision makers ＆ opinion Leaders.
They have strong influential power in rational
purchase.
UEN has six broadsheets and standardization
nationally, the rate of news and advertisement
is：70﹪-30﹪, and advertisement get more concentrating.
UEN edition is easy to read and reports political,
social, financial and leisure latest news, Satisfy
middle-class people wanted. The other hands,
let producers easy get their target.
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