Readership
characteristics:
Star News' core readership are students and young
professionals who are technologically savvy Internet
users, are interested in maintaining a trendy life-style,
and have a high acceptance level of new products.
They are more likely to make impulse purchases based
on advertising messages.
Content characteristics:
Star News provides content covering not only local
but also international news. Articles are focused
on television and films, celebrities, and other
entertainment and leisure activities. Each issue
consists of 5 large sheets of newsprint in full
color, providing readers with a rich and in-depth
source of timely info.
Distribution Channel:
Distribution is primarily through retail stores.
Price:
NTD 5 per issue. Star News was the first newspaper
to price at this level.
Client
Services;
Star News is committed to offering clients the best
value for their advertising dollars.
Other
services:
Star News not only provides clients with high value-add
advertising space, it organizes and sponsors activities
that highlight advertisers' products. The combination
of news, advertising, and organized activities results
in a win-win situation for advertisers and readers
alike.
Star
News' exceptional staff of editorial personnel,
activity organizers, and advertising and client
service representatives is ready to help you to
achieve your goals.
